Achieving Unprecedented Success through Precision and Innovation in Digital Marketing
ABOUT THE COMPANY
Marsh, a global powerhouse in insurance broking and risk management, partnered with OC Digital to amplify their digital footprint. Our esteemed reputation, earned through outstanding achievements with industry giants such as S&P Global Platts and Oracle Netsuite, influenced Marsh’s decision.
Challenge
Facing the intricacies of their services, Marsh sought a seasoned partner. OC Digital, known for its prowess in Search Marketing, embarked on a campaign spanning 8 markets, including Singapore, Malaysia, Hong Kong, Japan, India, and more.
Strategy & Solution
Our team at OC Digital devised a comprehensive digital marketing strategy with a primary focus on Search Engine Marketing (SEM) Ads and Google Display Banners for retargeting to enhance performance & lead generation.
The key milestones of the campaign included:
Global Market Coverage:
- Targeted over 8 markets, ensuring a strategic and comprehensive approach to reach a diverse audience. Target market: Singapore, Vietnam, Malaysia, Hong Kong, Japan, India, Indonesia
- Localized Ad Campaigns:
Crafted localized language ads tailored to the specific needs and preferences of each market, enhancing engagement and resonance.
- Extensive Ad Group Variations:
Created more than 80 different ad groups across multiple markets to address the nuanced nature of Marsh’s services and cater to diverse audience segments.
- Granularity of Keywords & Ad Variations:
Integrated over 2,500 keywords enhancing campaign granularity and 250+ ad variations for A/B testing, adaptability, and engagement.
- Proprietary Data-Driven Optimization:
Utilized OC Digital’s proprietary Ads Data Management System (ADMS) alongside Google’s campaign data for enhanced optimization.
Results
CPC & CPL Reduction: Successfully lowered CPC from the start of $20+CPC to $0.65 CPC at the end of 2023, maximizing the advertising budget impact.
Lead Surge: Achieved a remarkable 600% increase in lead generation compared to before appointing OC Digital, over achieving the set objectives by client.
Granular Campaign Setup: 80+ ad groups, 2,500+ keywords, and 250+ ad variations allowed for minor tweaks and ongoing optimization.
Innovative Data Overlay: Integration of OC Digital’s ADMS data and Google’s campaign data enhanced overall optimization.
Conclusion
Marsh’s partnership with OC Digital resulted in a triumph marked by precision and innovation. Our meticulous approach, supported by granular campaign setup and innovative data utilization, delivered outstanding results, showcasing our commitment to excellence in digital marketing.
Positive Words from Our Satisfied Client
John and Benjamin’s OC Digital team proved invaluable in driving performance and lead generation in our Corporate Insurance, Employee Benefits, and Risk Management sectors. Their expertise in performance marketing, coupled with their deep industry understanding, facilitated effortless collaboration. Meticulous analysis and regular updates ensured continuous campaign improvement.
Yvonne Goh, Marsh McLennan
AVP, Regional Digital Marketing, Asia
