Dominating Digital Presence and Igniting Performance & Lead Generation with OC Digital's Expertise
ABOUT THE COMPANY
Home Reno Guru, a prominent platform in Singapore’s home renovation scene, partnered with OC Digital to elevate its digital presence. Recognized as a “top digital agency” in Singapore, OC Digital’s reputation for being a top performance agency and excelling in lead generation influenced Home Reno Guru’s decision.
Challenge
To enhance lead generation and brand recall among new homeowners, young couples, and renovation enthusiasts, Home Reno Guru sought a comprehensive digital strategy. OC Digital, celebrated for its expertise in Search Engine Marketing Ads, Google Display Banners, Facebook & Instagram Advertising, and Social Media Content Marketing, emerged as the ideal partner.
Strategy & Solution
OC Digital implemented a robust strategy, placing emphasis on performance and engagement.
Omni-Channel Approach
Seamlessly integrated Search Engine Marketing Ads, Google Display Banners, Facebook & Instagram Advertising, and Social Media Content Marketing for an omni-channel presence.
Content Pillars
Crafted diverse content pillars, including renovation tips, do’s and don’ts when engaging interior designers, and more, ensuring continuous brand recall and engagement.
Retargeting Strategy
Implemented a retargeting strategy to keep Home Reno Guru top-of-mind for potential clients.
Festive & Seasonal Ads
Created different ad formats coinciding with festive and key periods of the year, enhancing relevance and engagement.
Results:
The campaign, spanning January to December, surpassed expectations.
CPC Optimization
Kept overall CPC low while delivering exceptional results, showcasing OC Digital’s prowess in cost-effective performance marketing.
Lead Generation Surge
Achieved a remarkable 300% jump in leads compared to the previous agency, consistently delivering over 1,500 leads per month.
Recognition
OC Digital’s performance was recognized as exemplary, solidifying its position as a “top digital agency” in Singapore.
Conclusion
Home Reno Guru’s collaboration with OC Digital resulted in a triumphant digital campaign. With an expertly crafted omni-channel strategy, content pillars driving engagement, and a retargeting approach, the campaign not only met but exceeded lead generation goals. OC Digital’s recognition as a top digital agency reaffirms its commitment to excellence and innovation in the digital marketing landscape.
Positive Words from Our Satisfied Client
John and Benjamin’s OC Digital team proved invaluable in driving performance and lead generation in our Corporate Insurance, Employee Benefits, and Risk Management sectors. Their expertise in performance marketing, coupled with their deep industry understanding, facilitated effortless collaboration. Meticulous analysis and regular updates ensured continuous campaign improvement.
Yvonne Goh, Marsh McLennan
AVP, Regional Digital Marketing, Asia
